Services / Web Design & CRO
Your site gets traffic. It doesn't get conversions.
For businesses whose website is functioning but underperforming against the traffic it already earns.
Redesigns start with a conversion audit of the existing site and funnel, not a blank-page aesthetic exercise.
What's actually happening
The signs your site is losing conversions
Every visitor who leaves without converting is demand you already earned and lost anyway.
Web Design & CRO exists to close that specific gap, not to redesign for its own sake.
What this service covers
Four parts, one connected system
Conversion & Funnel Audit
We map how your current site and funnel perform and where visitors actually drop off before any redesign begins.
Behavior-Informed Design Decisions
Layout, copy, and flow decisions are grounded in how users actually behave on your site, not visual preference.
Landing Page & Site Build
Pages are designed and built around the conversion logic uncovered in the audit, not a template swap.
Post-Launch Testing & Iteration
The work doesn't stop at launch. Pages are tested and refined based on real visitor behavior afterward.
Who this is for
Is this the right fit?
Good fit if
You have traffic but weak conversion performance
You want design decisions grounded in data
You run a 10 to 200 employee business
This may not be the right fit if
You want a redesign purely for aesthetics
You have no meaningful existing traffic to analyze yet
Our approach
How an engagement actually starts
Conversion & Funnel Audit
We analyze how your current site and funnel are actually performing before recommending changes.
Behavior-Informed Design Brief
Findings from the audit shape a design brief grounded in behavior, not aesthetic preference alone.
Build & Launch
Pages are built to the brief and launched with clear tracking in place from day one.
Post-Launch Testing
Real visitor behavior after launch informs ongoing refinements, rather than treating launch as the finish line.
Why businesses choose us for web design & CRO
Behavior over preference
Redesigns start with a conversion audit of the existing site and funnel, not a blank-page exercise.
Design decisions are validated against how users actually behave on the site.
No "beautiful design" pitch with no conversion logic behind it.
Expected outcomes
What success looks like, and when
Leading indicator
Funnel drop-off points resolved and page load and UX health improvements
Business outcome
Form fill rate and qualified inquiry volume
Initial conversion signal typically appears within 4 to 6 weeks of launch, with continued gains from iterative testing.
FAQ
Common questions about web design and CRO
Do you redesign the whole site or specific pages?
+Either. The audit determines whether the issue is site-wide or concentrated on specific pages.
How long does a redesign take?
+It depends on scope. We give a specific timeline after the conversion audit.
Will this affect our current SEO rankings?
+We account for SEO in the redesign process, including redirects and technical structure.
Can you work with our existing brand guidelines?
+Yes. We design within existing brand guidelines unless you want them revisited.
Do you handle ongoing testing after launch?
+Yes. Post-launch testing and iteration based on real visitor behavior is part of the approach.
What if our current site was built recently?
+Age isn't the issue we look at. The audit focuses on conversion performance.
Find out why visitors aren't converting
Get a conversion audit of your current site before committing to a redesign.