The Awaken blog
Insights from the people doing the work
Search, ads, content and conversion, explained plainly. No fluff, just what we see working across 500+ businesses.
4 signs your organic growth has stalled (and what to check first)
Rankings flat, competitors with weaker products outranking you, traffic that doesn't convert? Here's how to diagnose a stalled SEO programme before spending more on it.
Read article →Is your Google Ads budget leaking? How to tell, and where to look
Spend going up but qualified leads staying flat is the classic sign of a leaking ad account. A practical checklist for finding where paid search budget disappears.
Read article →